The MOST Important Question is….?

As part of the process of my writing "Character Counts: Bringing the Rotary Four-Way Test to Life," I had the occasion to pose this question to my Rotarian email list and the Rotary International group on LinkedIn: Of the four questions in the Four-Way Test, which one do you think is the most important and why?  I have to admit that it's been very exciting to see the responses you come up with. Not just because Rotarians have shared their individual thoughts with me, but because it seems it's sparking conversations at the Club Level!

I've already had three separate conversations with Rotarians around the world who have shared this question with their own local members and they've reported back what their club has shared!  I shared the first set of responses in my email follow-up. You can see some of the detailed replies in the email here.

Overall the numbers I came up with based on the responses to my original question were as follows:

Q1 Is it the TRUTH  57%
Q2 Is it FAIR  29%
Q3 Will it build GOODWILL 14%
Q4 Will it be BENEFICIAL  0%

Subsequently, I heard back from Jack Butcher from the Federal Way Rotary. He had raised my question at his club and reported back what their findings were.  Again, you can click here for the details, but their numbers were a bit different:

Q1 Is it the TRUTH  51%
Q2 Is it FAIR 18%
Q3 Will it build GOODWILL 3%
Q4 Will it be BENEFICIAL 28%

Now, I've heard back from another club, Rotary E-Club of South Africa One. After hearing from their members, the results shook out like this:

Q1 Is it the TRUTH 35%
Q2 Is it FAIR 20%
Q3 Will it build GOODWILL 15%
Q4 Will it be BENEFICIAL 30%

What I found particularly interesting were some of the explanations for why members had chosen the question they voted as "most important."  Here are a few of them...


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Taking a stand for Character – the Rotary Character Counts! Campaign is LIVE

Last week I pre-announced the crowdfunding campaign for my new book, "Character Counts: Bringing the Rotary Four-Way Test to Life." I'm pleased to announce that the campaign is launched and contributions are coming in.  In the pre-announcement, I mentioned how much positive feedback I received already from Rotarians and more. I'm particularly excited to see that even non-Rotarians are contributing to the campaign.

Many thanks already to those of you who have been involved, have promised support, and are considering helping. I can't do this without you! I see every dollar raised as an endorsement, not of me and my mission, but of YOUR belief that Character Counts!

Another exciting bit of news: I had a conversation with an influential Rotarian, and he brought up the idea of my becoming a "Roving Ambassador" for evangelizing the mission of Rotary, particularly with the plan of engaging younger members. Clearly THAT is right in line with what the book is designed to help with.  I consider that a great opportunity and honor.

For those of you who haven't seen the campaign yet, you can access it by clicking on the image, or if that doesn't work, the link is here:

There are a number of great rewards I have set up as a way to say "thank you" for your support.  Every contribution helps, but if the message inspires you but you are unable to participate financially, would you consider sharing it with others who might have an interest?  As one Rotarian shared with me recently, "We may be reciting the Four-Way Test every week at meetings, but do we ever really stop to think, anymore, what it means and how it challenges us to be?"  I hope "Character Counts" will be a resource for just such dialog.

Also, if you'd like to be notified about updates to the campaign or general topics related to the book or Rotary as a whole, feel free to Subscribe by clicking on the button.


Again, I thank each and every one of you for your encouragement and support. As I said in the video, together, we as Rotarians can change the world, for the better. We already do! And, to my non-Rotarian friends...I appreciate your believing in the value of Character!  Let's rock this campaign!


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Birth Announcement — the Rotary “Character Counts” opportunity!

So many of you have been following the progress of my latest book, "Character Counts: Bringing the Rotary Four-Way Test to Life."  I've been sharing progress along the way and have thoroughly enjoyed and appreciated your comments and feedback on the emails so far.

I've been telling you that I have some exciting news to share, and today is the day I want to let you in on what's coming up!  Below, please see the text of a Press Release announcing an opportunity for you to take part in bring the Rotary life!  I'm launching a crowdfunding campaign through Indiegogo next week, but I didn't just want to spring in on everyone on the launch date -- I wanted to share my plans with you first.  Statistics show that successful campaigns get 20% or more of their funding in the first week after launch. I'm hoping the message of "Character Counts" resonates with you so that you'll take part in the campaign and become an active supporter of the "Rotary is Character" movement.

Because you are already a loyal supporter of the book's efforts, I thought I'd offer you a chance to preview the campaign. I've only sent this link out to a handful of people and the feedback has been very positive. A few folks have already inquired where the "donate" button'll be there once I officially launch.

Here, then, is the  Indiegogo campaign - Click on the image and you should be redirected to the site. If not, you can access it here: 

The actual campaign link will be available once we launch on Wednesday, April 27.  The campaign will run for 45 days. As you'll see, there are a number of great "rewards" I am offering in exchange for your generous support at all levels. No amount is too small and I thank you in advance for your consideration. Feel free to share the preview link with others you think might be interested in knowing about the campaign and support the need for more information about Rotary, about character, about compassion in our society.
QUICK UPDATE (4/24/2017): If you aren't already on my mailing list for new notices (general topics as well as campaign updates) click the button to join us!


And, just for a show of hands, if you think you'll be willing to support the campaign, would you drop me an email just saying "I'm in?"

I want to thank you all in advance for your time, your thoughts, and your great support.  You have proven again and again that Rotary IS Character and Character COUNTS!

Now, for the press release...


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